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Dynamic pricing in practice: Is it for everyone?
Dynamic pricing has been around for as long as we’ve known commerce. Prices vary depending on a number of factors: customer status, location, supply, demand, time. We’re witnessing more on more online sellers adopt this pricing strategy too and it seems like it’s working. It’s an easy way to stay competitive and squeeze out more [...]
What’s the use of dynamic pricing?
This is an excerpt from the ebook “Predictive Analytics for Business”. Download full text here. What is dynamic pricing? Dynamic pricing is a pricing strategy in which companies apply variable pricing instead of traditional, fixed pricing. Prices are set in accordance with current market demands and as data is analyzed, the right prices are calculated. [...]
Is it worth it? ROI of recommender systems, implementation challenges, and measuring the success
Recommender systems promise to reduce churn and increase sales. But how do you measure their actual success? What is it that you should measure? And what challenges should you look out for when you’re building your recommendation engine? In this article, we’ll discuss some challenges of recommendation engines, the ROI, and standard metrics to help [...]
How to build a recommender system
Learn from the best: Netflix, Amazon, and Google The biggest players use recommendation engines to boost sales, increase revenue, and improve customer experience. They have experimented with recommenders and worked out the best ways to use, so now businesses all around the world can learn from them and follow their lead. Though you may not [...]
How to increase revenue with predictive analytics
5 sales and marketing use cases to maximize ROI Predictive analytics is a powerful tool enhancing the work of staff across various departments, especially sales and marketing. Predictive analytics unlocks the potential of the data organizations collect - without a way to analyze data and derive insights from it, it’s useless. But with PA, you [...]
Docker containers with root privileges
Docker is quite a viral technology. A significant part of the IT world relies on Docker containers as they are easy to use and portable. In this article, we’ll look under the hood of Docker container privileges. We will consider some scenarios of malicious Docker images and how to protect your host machine from that. [...]
Software Development Life Cycle (SDLC)
The path that leads to having a successful software can be rough and bumpy. It can take a few weeks or long months. The way it goes depends on the product itself - on what features it requires and how complex they are - but also on how you approach it. Between having an idea [...]
How to boost sales with a recommender system
Do you enjoy the movies that Netflix recommends to you? How often do you buy the products from the “others also bought” section? Countless businesses now use recommendation engines to improve customer experience and increase revenue. The cool thing about recommendations is that they’re awesome both for you as a business and you as a [...]
AI in business: What are the benefits of artificial intelligence?
With so much buzz surrounding AI, it seems like it’s the solution to all our problems. The wonderful tech that can do everything that needs to be done and wins business leaders competitive edge. But how many real benefits of AI can you name? With the variety of use cases, it’s almost impossible to list [...]
How AI is transforming e-learning – examples of artificial intelligence in education
Artificial intelligence sparks excitement about the future of how we teach and learn. In reality, though, AI has been a part of many e-learning platforms for quite a long time, helping us learn more efficiently. Recently, I’ve described some of the use cases of artificial intelligence in education - personalized learning, recommendation of resources, automated [...]
