Are you ready for artificial intelligence?

Artificial intelligence adoption is tempting – with all the possibilities and success stories around, it’s surely crossed your mind to give it a shot, too. And it’s true that AI can solve various business problems and help organizations improve efficiency and increase revenue. However, AI implementation is not as simple as installing an app on your desktop...

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How to start with artificial intelligence: your first steps with AI

Have you considered implementing artificial intelligence for your business? You’re here, so chances are you have, and there is some idea developing in your head. What does your dream AI implementation look like? And, quite importantly, where does it start? It may come as a surprise but an AI project does not at all start [...]


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14 Nov 2019 in  Artificial intelligence

How to increase revenue from your customers using predictive analytics

This article is based on a presentation delivered during Neoteric AI Breakfast London. Read more about the event in the ebook "Scaling Digital Products with Data". When you’re a beginner with AI, you might think: “So there’s this cool thing called AI, or machine learning, and I may find it useful”. But when you start, it’s [...]


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07 Nov 2019 in  Artificial intelligence

Using identity resolution to know and reach your target audiences

This article is based on a presentation delivered during Neoteric AI Breakfast London. Read more about the event here.  Personalized customer journeys are impactful. Whenever you go online, use an app, or click an ad online, new touchpoints are created. With so much data available, companies can interact with customers, and not just any customers [...]


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31 Oct 2019 in  Artificial intelligence  &  Business

AI projects fail – here’s why

When thinking about starting your AI project, you’re likely feeling a combination of excitement and concern. Wow, this can be amazing. All the success stories, the numbers of sales increase, revenue growth… So many opportunities! But… On the other hand, what if it goes wrong? How can you mitigate the risk of wasting time and [...]


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24 Oct 2019 in  Artificial intelligence

Are you ready for artificial intelligence?

Artificial intelligence adoption is tempting - with all the possibilities and success stories around, it’s surely crossed your mind to give it a shot, too. And it’s true that AI can solve various business problems and help organizations improve efficiency and increase revenue. However, AI implementation is not as simple as installing an app on [...]


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17 Oct 2019 in  Artificial intelligence

Mistakes of AI adoption: How much can we trust AI?

The trust we have for any technology is usually limited. With artificial intelligence, we can be tempted to be even more skeptical: if it’s to display intelligence, the bar is set high. The problem can grow when we consider that there’s no clear, uniform definition of human intelligence. If the original is not fully understood, [...]


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10 Oct 2019 in  Artificial intelligence

Mistakes of AI adoption: the underestimated human factor

The sins of AI adopters, part 3: when you don’t focus on people quite enough Adopting a new technology can make us lose sight of the people we work with. Not forever, of course, but even when you implement AI, there are certain roles that people play, and it won’t change. Artificial intelligence is not [...]


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03 Oct 2019 in  Artificial intelligence

Mistakes of AI adoption: the mismatch of business and tech

The sins of AI adopters, part 2 The difficulty in identifying appropriate business use cases for AI projects remains one of the top barriers to AI implementation. Selecting an AI project, especially for the first time, can be challenging since it requires organizations to find the perfect balance between business and technology. Matching these two [...]


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26 Sep 2019 in  Artificial intelligence

Mistakes of AI adoption: lack of data strategy

The sins of AI adopters Artificial intelligence adoption may be tricky. It’s a technology different than any other you’ve implemented before. There are rules to follow, some of them incomprehensible to someone without extensive AI knowledge. There are certain challenges companies can face while implementing AI: data quality, model errors, lack of data science experts [...]


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19 Sep 2019 in  Artificial intelligence

Dynamic pricing in practice: Is it for everyone?

Dynamic pricing has been around for as long as we’ve known commerce. Prices vary depending on a number of factors: customer status, location, supply, demand, time. We’re witnessing more on more online sellers adopt this pricing strategy too and it seems like it’s working. It’s an easy way to stay competitive and squeeze out more [...]


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12 Sep 2019 in  Artificial intelligence