5 sales and marketing use cases to maximize ROI Predictive analytics is a powerful tool enhancing the work of staff across various departments, especially sales and marketing. Predictive analytics unlocks the potential of the data organizations collect - without a way to analyze data and derive insights from it, it’s useless. But with PA, you [...]

Do you enjoy the movies that Netflix recommends to you? How often do you buy the products from the “others also bought” section? Countless businesses now use recommendation engines to improve customer experience and increase revenue. The cool thing about recommendations is that they’re awesome both for you as a business and you as a [...]

With so much buzz surrounding AI, it seems like it’s the solution to all our problems. The wonderful tech that can do everything that needs to be done and wins business leaders competitive edge. But how many real benefits of AI can you name? With the variety of use cases, it’s almost impossible to list [...]

Artificial intelligence sparks excitement about the future of how we teach and learn. In reality, though, AI has been a part of many e-learning platforms for quite a long time, helping us learn more efficiently. Recently, I’ve described some of the use cases of artificial intelligence in education - personalized learning, recommendation of resources, automated [...]

The Manufacturer’s Annual Manufacturing Report 2018 found that 92% of senior manufacturing executives believe that “Smart Factory” digital technologies, including AI, will enable them to increase their productivity and empower staff to work smarter. However, there is a significant gap between ambition and execution: Forrester says that 58% of business and technology professionals are researching [...]

As 85% of customer engagement with online shops is predicted to happen without human assistance, the importance of AI for e-commerce businesses increases. By 2020, 85% of CIOs will unfold pilot AI projects in their organizations, according to Garner Study. An increasingly higher number of online businesses expect AI to have a positive effect on [...]

It may be difficult to imagine artificial intelligence in education. It’s easier with other industries, but what has AI to do with education? Are we going to replace teachers with chatbots? The worries about teachers losing their jobs are definitely premature - the fact is that humans understand humans, and the relationship students have with [...]

Artificial intelligence is finding its way into more industries and a growing number of companies already experience the benefits of implementing AI. Even though AI is developing and gaining more popularity, many businesses still can’t find their way with this “new” technology. Why? There’s a number of reasons why a company may fear AI implementation. [...]

Artificial intelligence has already entered a variety of fields and keeps expanding its use cases to other sectors. In my previous articles, I discussed example use cases, including those for healthcare, and e-commerce (among others), and today I want to focus on artificial intelligence examples that proved to be successful: instances of big companies starting [...]

Artificial intelligence is still often associated with Terminator-like beings and sci-fi dystopias - but AI is currently a hot topic and this trend, luckily, comes with a lot of educational value. It’s getting easier to find reliable information about AI and learn how it works, yet people tend to be distrustful towards new technologies. It [...]