About the author:

Marketing Specialist, enthusiast of customer-oriented marketing, linguistic communication theory, and literary semiotics - adapted to storytelling. Quora addict, compulsive learner. Follow at Quora

Posts by Claudia:

    RapidSOS – Case Study
    28 Nov 2018 in Case studies

    Developing a project requires a lot of creativity and imagination. In order to fulfill all the requirements and make the users happy, you have to understand their problems and their expectations. Then, you need to find ways around some problems to make everything work smoothly. Seeing the results of your efforts is always a great [...]

    How to prioritize features for a Minimum Viable Product?
    02 Aug 2018 in Business

    When you’re planning the development of your app, you may find yourself falling into one of the traps of app development, such as the One-more-Feature. You want it to be perfect, so you’re thinking of all the cool features that would help to achieve this perfection, and so the list keeps growing. You know what [...]

    How to make sure your app is GDPR compliant?
    24 May 2018 in Business

    Disclaimer: this article contains only some general information about GDPR. In order to make sure that your business is GDPR compliant, you should get professional assistance of a lawyer. Have you heard of GDPR? Of course you have! If you run a business or work with data of your company’s clients, partners or employees, it’s [...]

    Slack vs Rocket.chat vs Hangouts Chat – which team communication tool is the best?
    22 Mar 2018 in Business

    Slack vs Rocket.Chat, HipChat, Ryver, Workplace by Facebook, Hangouts Chat, Fleep, Bitrix24… These are only a few of a large variety of team communication tools. They come in free, freemium, or paid options, and they provide various functionalities. Among all these tools, in Neoteric we’ve been using 3: Slack, Rocket.chat and Hangouts Chat. Here are [...]

    How to engage your team into creating content?
    01 Mar 2018 in People

    Back in 2008, Seth Godin - a marketing guru, business author and adviser - claimed that that “Content Marketing is the only marketing left” (Content Marketing Institute). Since then, we’ve been hearing about the new “year of content marketing” almost every year. To avoid repetitions, we sometimes use sophisticated rhetorical devices and call it a [...]

    6 ways AI will impact sales in 2018
    04 Jan 2018 in Business

    Imagine you want to buy a new pen in 1930. You used to buy pens in the shop next to the post office but you’ve heard that there is a new one near the church. You go there and... you find out that this exact day they closed earlier. You come back the next day, [...]

    How to communicate with an outsourced team effectively?
    25 Oct 2017 in Business

    Communication issues are one of the most common fears of entrepreneurs who want to contract-out a part of their activity.  No wonder! Lack of knowledge on how to communicate with an outsourced team can literally ruin the project, being a thread of many of its phases: from getting the brief, through collecting requirements and planning, the development, [...]

    13 questions to ask your potential software outsourcing provider
    24 Aug 2017 in Business

    It’s time to talk! If you've decided to outsource your software development, you’ve found some companies that you're considering to work with, and you are on the horns of a dilemma of making the right choice, there is no better thing to do than talking to them. In this article, I’d like to present you [...]

    How to Find the Best IT Outsourcing Company in Central and Eastern Europe
    27 Jul 2017 in Business

    A few months ago, I wrote an article explaining why Poland is believed to be one of the best places to outsource software development. Still believing that Poland is a top one, I want to add another piece to the puzzle and take a short walk in the neighborhood. Pathway: Why CEE? Where to search? [...]

    Things to know before you make an app – 10 successful Polish startups share their advice
    19 Jul 2017 in Business

    Each stage of software development has its own challenges. When you have an idea and want to make an app (which is clearly bigger than some ordinary app), you are wondering how to make it real. You check different options of founding it, you struggle to find a team to work on it, you discover that advertising [...]