Dos and don’ts of building
online fitness applications:
best design practices

Extraordinary times for online sports

Ready, set… stop!

Dos – how to design a top user experience for your customers

Don’ts – how to avoid ruining your customers’ user experience

Time to build your own app?

In response to the Covid-19 outbreak in 2020, downloads of fitness and health apps increased by 47% in Q2 alone, and many streaming services experienced dramatic increases in demand.

The growth on an unprecedented scale has affected both businesses that were started as offline businesses (with Covid-19 as a catalyst for digitalization, forcing them to rethink how they can reach their members) and those that were online from the very beginning (with Covid-19 as a growth accelerator).

Lauren Foundos has been successfully running an online boutique fitness platform since 2015. Like many other entrepreneurs from the fitness sector, she forecasts the future to lie in a hybrid model:

“I believe the future will be a blend of the two worlds. COVID-19 has forced many more people to try apps faster than they would have. And, the overall opinion is favorable.

This current situation sped up the evolution that was already happening. Studios need to create digital platforms, and users demand that from their favorite brands. A digital offering is no longer optional. It’s a must. Zoom, Instagram, and Facebook are great, free ways to connect to your community, but they are most certainly not long-term solutions.”

So, with virtual space and online fitness becoming the new normal, building a fitness app is no longer a question of if. It’s a matter of when and how.

Having built over 50 digital products with clients from all over the world, we can testify that building software products is not an easy feat. It’s a complex project that requires:

• a prior experience in building digital products
• the ability to meet your customers’ needs (that you may not really know at this stage)
• remaining competitive in a rapidly growing market