Dos and don’ts of building
online fitness applications:
best design practices

Design a great app that will meet your customers’ expectations. Discover best UX practices used in the top custom e-fitness applications such as Yoga International, Freeletics, and AAptiv.

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What features top online fitness apps have
How to structure your video sessions & courses
How to learn about your customers’ needs
How to keep users engaged and motivated

Extraordinary times for online sports

The E-fitness industry is growing and there is no doubt about it. A recent analysis by Report Ocean found the online fitness market is anticipated to reach $44.7 billion globally by 2026, compared to $6 billion globally in 2019.

In response to the Covid-19 outbreak in 2020, downloads of fitness and health apps increased by 47% in Q2 alone, and many streaming services experienced dramatic increases in demand.


The growth on an unprecedented scale has affected both businesses that were started as offline businesses (with Covid-19 as a catalyst for digitalization, forcing them to rethink how they can reach their members) and those that were online from the very beginning (with Covid-19 as a growth accelerator).


Lauren Foundos has been successfully running an online boutique fitness platform since 2015. Like many other entrepreneurs from the fitness sector, she forecasts the future to lie in a hybrid model:


“I believe the future will be a blend of the two worlds. COVID-19 has forced many more people to try apps faster than they would have. And, the overall opinion is favorable.


This current situation sped up the evolution that was already happening. Studios need to create digital platforms, and users demand that from their favorite brands. A digital offering is no longer optional. It’s a must. Zoom, Instagram, and Facebook are great, free ways to connect to your community, but they are most certainly not long-term solutions.”


So, with virtual space and online fitness becoming the new normal, building a fitness app is no longer a question of if. It’s a matter of when and how.


Having built over 50 digital products with clients from all over the world, we can testify that building software products is not an easy feat. It’s a complex project that requires:


  • a prior experience in building digital products
  • the ability to meet your customers’ needs (that you may not really know at this stage)
  • remaining competitive in a rapidly growing market

To help founders design great apps that would meet their clients’ expectations, our design team put together some of the UX best practices used in the top custom e-fitness applications.


The ebook covers:

  • the features of top online fitness applications
  • how top players structure their courses
  • how they uncover user needs
  • best practices to keep user engagement high
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