Appoint.ly is a web-based appointment scheduling tool. The app is fully integrated with Google calendar, iCal, as well as a number of other popular scheduling tools. The application is used worldwide an by people from different industries: tech companies, recruitment agencies, real estate agencies, doctors, or university professors (including the US Ivy League!).
The story behind Appoint.ly’s development goes back to 2016 when we identified the market need for an all-in-one easy to navigate solution for booking meetings online. Back then, meeting scheduling looked way different than it does today. Our team of developers in Neoteric decided to change it and develop a new product – a SaaS tool that would change the way people book meetings online.
To ensure that we build a product the market wants to use, the development phase was preceded by extensive market research that helped understand user needs better and account for product development.
The product development of Appoint.ly did not stop here. After launching a product on the market we kept collecting user feedback on its functionalities and continued with improving the product later on.
Before building a fully functional product with the key finding about the market needs we started with a prototype to later present it to real users and gather their initial feedback on the basic product functionalities.
After gathering positive feedback on the prototype our team started a development process of the fully-functional tool – the first Neoteric’s own SaaS product, developed in-house.
Working in line with the lean product development process, Neoteric’s team started with examining customer needs and identifying problems people faced when booking meetings online. This was a crucial element for identifying solutions to the problems and building app features clients would love to use.
With limited resources, the product team had to develop the features clients would use once a fully functional app would be launched to the market. The team had to develop and launch a product that would gain market traction fast.
A cross-functional team of 4 developers, 1 product owner and 1 project manager were put in charge of developing a product from scratch to launch a Neoteric’s company product – a SaaS tool.
Appoint.ly’s development started after a thorough market research and surveying target customers. Further steps were organized into a process leading to developing the prototype ready to be demonstrated to the public.
The actual prototype, ready to be used on production, was finished successfully within 11 weeks of work. Efficient development and market launch were possible with Saas Manager, another tool Neoteric developed in-house, that helped speed up the process, especially with accounting, payments, and customer management.
Accounting for the feedback from the market we collected during the research phase and when testing the prototype, we later build the features such as calendar integration and time zone synchronization. They helped users book the meetings in their calendars as well as share their personal account link with others to choose from time slots available.
Although we were ready to develop the application further extending it to other languages, research conducted within the target audience showed that other than English-language versions were not useful for the end clients.
27000 registered users reduce work hassle with Appoint.ly. Every month approx. 1000 new users sign up without huge marketing budgets involved in its promotion – the app’s popularity grew mostly due to content marketing and the activity on Quora.
When building the application our team of developers understood the challenges target clients faced when booking meetings online, analyzed the feedback gathered from the market to later build a prototype in less than 3 months and launch a successful product that gained market traction fast.
This has all become a great learning experience for our team that took ownership over the project and managed to launch a product easily gaining product-market fit within a short period of time… all by themselves.