And that’s the theory. But what does that mean exactly?
User Experience design is often described using the example of… a banana. What’s so special about a banana? Well, when you think about it, the user experience is optimal. The color of the peel tells you when it’s OK to eat it. Is it green? Wait a bit. Is it yellow? Perfect! Is it brown? Too old. This simple indicator allows us to recognize whether the banana is good without having to open it in order to see that. What’s more, the peel protects the banana but is easily removed and there’s no need to wash the fruit. Easy to use? Yes! It may not be the prettiest of all fruit, but that’s yet a different type of design… We’ll get to that soon.
As you can see with the banana example, user experience can apply to anything: fruit, furniture, accessories, mobile devices, and applications. However, since its inception, it has been closely bonded with the digital world. OK, but what does it do? How do you even design an experience?
To create a good user experience, you have to answer some questions, trying to see things from the user’s perspective:
Can you use it?
That’s the main question. The whole point of designing an app should be to make it useful. If you can’t use it, it’s useless.
Is it easy to use?
The app can do something but it may be everything but intuitive at the same time. Is the navigation menu OK? Is the search bar where you’d expect it to be? If the user is struggling to find something as crucial as the search bar, UX is done wrong.
Does it answer your need?
You can use it and it is intuitive but what purpose does it serve? Do the look and feel of the application give an answer to that question? And, of course, it has to solve some problem you have. Otherwise, you won’t be interested in it.
Do you want to use it?
With the competition coming up with new ideas all the time, it’s sometimes difficult to keep up. The app needs some advantage: and the ease of use is one of the most important factors.
Do you trust it?
A lot of apps require you to provide some personal information. It may be just your date of birth, but it may also be your home address or credit card information. The app needs its credibility so that you, as a user, feel safe using it.
As you can see, UX designers have to consider a lot of things while working on a product. Of course, the questions mentioned above are only some of those that have to be answered in reality. In order to have the right strategy, UX designers must analyze the competitors and the customers and then begin with developing the product. It’s also important to test the assumptions and improve with new iterations.