Fermat Commerce is a VC-backed startup helping brands supercharge their customer acquisition using distributed commerce. The company’s mission is to allow brands to offer their consumers frictionless shopping experiences that are native to content and context.
One of the channels of distribution Fermat was looking to help brands with was UGC and influencer content. As a brand, UGC and influencer content resonates very strongly with your consumers, but it is next to impossible to incorporate the content effectively into the buying journey.
When Fermat approached us, they had a vision of how to fix this complex problem.
When a consumer interacts with influencer content or UGC, she:
The brand receives order as if it were on its own website while retaining rich analytics specific to each experience. The second scenario offers a more compelling experience – which translates to more effective customer acquisition. And this is what we’ve been working on together with Fermat.
The dashboard would show the users how their business was going. It needed to be clear and easy to navigate.
App users should have felt playful vibes aligned with the latest e-commerce trends.
The expectations of the users were high. The software needed to be flawless.
Turning vision into reality is the core aspect of product development and, perhaps, the toughest one. It requires:
When the Fermat team approached us, they had a clear vision of what kind of product they wanted to build – and they needed a reliable team that would help them turn this vision into reality.
The product’s target group is demanding, and the competition is vast. Therefore, the goal was to provide a unique user experience that would help the app stand out from the crowd.
Though reaching high quality is always a challenge and pursuit for product companies, Fermat favored making the initial version as good as possible. They saw it as their Unique Value Proposition. As a result, they put a huge value on Minimal Viable Product that does not contain any errors, lags, or gaps.
Building a product from scratch requires much cross-field knowledge. Therefore, except for developers, the project involved:
Combining these skills simplified the development process and made it possible to build the top product from scratch in less than one year.
The goal of developing excellent UX was to make the app both easy to use and engaging. Users should see immediately how their business is going. Therefore, we wanted to highlight crucial metrics such as Gross Merchandise Volume or the number of impressions. So, we made them visible in the dashboards at first glance.
Moreover, the design needed to be clear & consistent. That is why we adjusted it to the new typography & visual hierarchy and unified the components’ look.
The last goal was to make the app attractive. The users should distinguish the app from the others easily and should feel engaged using it. Therefore, we created a UI refractor and style guide corresponding to the client’s vivid & vibrant brand.
To ensure that the app runs without lags or gaps, the QA engineer joined the development team at the second stage of development. With functional and regression testing, we caught and fixed several bugs. Thanks to that, we ensured that the MVP reached high standards of product quality.
Combining the strengths of our front-end developers, designers, delivery team, and QA engineers with back-end developers from the client’s side turned out to be a great idea. We built an MVP of high performance that was not burdened with any bugs.
Thanks to close cooperation with the client’s team – workshops and regular meetings, we defined what perfect UX should look like. Then, with the know-how of our product designers, we created simple, consistent, and attractive UX & UI.
The product we developed together allowed Fermat to rapidly iterate, understand the market, and deliver value to their customers, ultimately resulting in Fermat announcing their 12M seed round in August.