Defining the persona
The project persona is a made-up character, representing the future user of your project’s outcome. Building a persona is a way of imagining the human recipient of your product and gives a broader knowledge about customer needs. This approach brings you closer to understanding challenges and opportunities before testing the product in vivo.
To design your persona, think about a number of characteristics (background information, including demographic and behavioral data, the person’s pains, gains and currently used solutions, along with a name, picture, and personal details) and answer the crucial questions: Why would the persona need your product? How would the persona benefit from it? Which problems will your product solve? Your product will most probably respond to the needs of various customers but you should approach them differently, with regards to their needs, problems and goals. Below picture shows possible personas for a car-sharing app, along with their various needs.